This month he posted the video "Help for the Elderly", which he describes as: "A request for help in my attempt to introduce and encourage those elderly people who may be lonely and/or parted from their families to embrace the Internet and to reap the benefits even though they may be confused and frightened of all of the technologies". This week, he has started the blog Silver Surfers and made it the home page of his "Ask Geriatric" website.
One of the video responses is from Ben Arent, a product design student who is doing his final project upon this theme. He notes that this subject is "quite a current thing" and that there has been a recent new European Union directive, with a 43 million euro budget, about including the elderly in the information society. After Ben looked at my posting, he left a comment with the EU official website address "i2010" . A further google search found a central "thematic portal" site about the launch of the Europe-wide "Aging Well in the Information Society" research initiative. On that one, the amount quoted is a billion Euros.
No doubt part of Ben's motivation is social engagement, but he also sees an opportunity for himself in launching his professional career as a designer. He is planning a "social communication" product focused mainly on making email easier. In the video below he explains his design framework. He visualizes "negating the pain of adoption", then "imprinting" by marketing to this "undermarketed group" and "inciting" their engagement with his product. Here is a link to his website "Arent"
I'll be monitoring to see how this initiative unfolds.